Aug '22
Tip #5 – Step Out of Your Comfort Zone As an agency, if we could give clients a piece of advice, it would be to shake things up and take a step outside of their comfort zone. Perhaps what you have been doing needs a fresh makeover. Remain open-minded. When it comes to figuring out the appropriate medium for a creative project there are a lot of factors to consider. Remaining open to the mediums...
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Tip #4 – Be Active in Your Partnership While it’s true that you are hiring an agency to do a specific project for you, it is still very important to realize that for there to be good work, there needs to be a good partnership established. The partnership between client and agency functions at its finest when both parties are proactively working on making the collaborative process run smoothly....
Read MoreJul '22
Tip #3 – Communication is Key We cannot stress enough how crucial communication is when it comes to something as involved and time-consuming as the creative process. Agree on how you are going to communicate, whether it be via email or a project-managing system. Miscommunication can delay project completion and pushback deadlines and no one wants that. Identify who is managing what. This is a...
Read MoreJun '22
Tip #2 – Have a Clear Creative Brief A creative brief is a document that outlines the strategy of a creative project, and it’s probably one of the first documents you will receive from your agency. Here at TFG, we have three creative brief documents: Logo Design, Video, and Website Redesign. We also sit down with our clients and guide them through writing a creative brief, this way our...
Read MoreJun '22
Tip #1 – Get to know the team In a nutshell, a creative agency is a company that provides a fusion of artistic and innovative services spanning a multitude of industries and disciplines. There is quite a lot that a creative agency can do for your company or your brand, but if you don’t have much experience working with an agency or it’s all new to you, then it’s important to fill you in on...
Read MoreFeb '22
A Behind the Scenes Look into Animation There is a lot to like about animation, with seemingly endless possibilities for what you are able to create. Most importantly, animation is an incredibly effective tool in visual communication and storytelling. When it comes to client work, animation is the best approach when the topic or service is very detailed, we tend to call these informative-style...
Read MoreDec '21
What makes a good UX for websites? UX, User Experience, Customer Experience, Visitor Accessibility – whatever you call it, it’s important and impacts the way customers and clients view and interact with your website. So what is UX? This question is being asked more often because consumers have gained more power over a business’s brand position in the market. It has encouraged companies to...
Read MoreOct '21
Who Runs The Street? A Behind The Scenes Look into Video Production What’s it like to work with the premier sign company in New England? In short, pretty awesome! For the past 10 years, we’ve been able to partner with the folks over at Poyant Signs for their most exciting projects from the sign installation at the Warrior Ice Arena, the Boston Bruins practice facility, to the sign for the pride...
Read MoreOct '21
TFG New Space Press Release The Franchise Group Creative Marketing Agency Expands Video Studio and Creative Services in Acushnet Massachusetts. The Franchise Group is excited to announce the opening of their renovated and expanded creative and video production facilities in the former Titleist Golf Ball Factory in Acushnet, MA. The creative and strategic marketing agency has progressed...
Read MoreMay '21
While things may be opening up, getting to a conference to deliver a keynote may still be difficult for a variety of reasons. Don’t let physically being there limit your ability to participate because let’s be real, virtual and hybrid events are here to stay and we’re here to support you as you navigate the future of events. We’ve been around the event block a few times and...
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