Tip #5 – Step Out of Your Comfort Zone
As an agency, if we could give clients a piece of advice, it would be to shake things up and take a step outside of their comfort zone. Perhaps what you have been doing needs a fresh makeover.
When it comes to figuring out the appropriate medium for a creative project there are a lot of factors to consider. Remaining open to the mediums that could solve your problem can sometimes be difficult. Your agency is there to strategize and figure out what is the best way to solve those issues, they want to accommodate your needs even if it is not exactly what you initially approached them for.
What you want ≠ what you need.
In most cases, digital is the best in the sense that clients get real-time analytics, but it’s not a one-size-fits-all solution. Over the years we have noticed that clients get comfortable in one medium, for example, let’s say it’s video, and then that is what they stick with consistently. That’s not to say that video is not an effective medium, but it may not be the right tool to reach their target audience. As we’ve said before, to do good work there needs to be a good partnership, so sometimes your agency may go against the grain and suggest something that you may not have wanted. Your creative agency is also focused on strategy and addressing your concerns and they wouldn’t suggest an alternative route if they weren’t confident in their decision to present it to you.
Creative agencies can do wonders for your brand— from marketing, to design, to social media content creation. No matter what project you’ve chosen to embark on, remember that not every agency will be the right fit for you. But since you’ve made it to the end of this primer we wish you well on your search for a creative agency.
Or you could drop us a line, we’d love to be the agency you talk to about your next project.