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Aug '22

Tip #5 – Step Out of Your Comfort Zone

As an agency, if we could give clients a piece of advice, it would be to shake things up and take a step outside of their comfort zone. Perhaps what you have been doing needs a fresh makeover. Remain open-minded. When it comes to figuring out the appropriate medium for a creative project there are a lot of factors to consider. Remaining open to the mediums...

Aug '22

Tip #4 – Be Active in Your Partnership

While it’s true that you are hiring an agency to do a specific project for you, it is still very important to realize that for there to be good work, there needs to be a good partnership established. The partnership between client and agency functions at its finest when both parties are proactively working on making the collaborative process run smoothly....

Jul '22

Tip #3 – Communication is Key

We cannot stress enough how crucial communication is when it comes to something as involved and time-consuming as the creative process. Agree on how you are going to communicate, whether it be via email or a project-managing system. Miscommunication can delay project completion and pushback deadlines and no one wants that. Identify who is managing what. This is a...

Jun '22

Tip #2 – Have a Clear Creative Brief

A creative brief is a document that outlines the strategy of a creative project, and it’s probably one of the first documents you will receive from your agency. Here at TFG, we have three creative brief documents: Logo Design, Video, and Website Redesign. We also sit down with our clients and guide them through writing a creative brief, this way our...

Jun '22

Tip #1 – Get to know the team

In a nutshell, a creative agency is a company that provides a fusion of artistic and innovative services spanning a multitude of industries and disciplines. There is quite a lot that a creative agency can do for your company or your brand, but if you don’t have much experience working with an agency or it’s all new to you, then it’s important to fill you in on...

Mar '20

BUSINESS JUST GOT PERSONAL (AND IF WE DO IT TOGETHER WE’LL SURVIVE)

This may be the event that finally humanizes us all in the way we conduct business. No longer are we separating business from personal. I have seen the inside of my client’s homes; their bedrooms, I have met their children as they run past monitors or just want to say “hi to daddy’s friend.” I have listened and shared our mutual...