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PRINT VS. DIGITAL SIGNAGE: WHICH IS MORE EFFECTIVE FOR EVENTS?

In the dynamic landscape of event planning, the choice between traditional print and digital signage has become increasingly pivotal for organizers seeking to maximize their impact. As event organizers navigate through a myriad of considerations, the question remains: when is it best to utilize print, digital, or a combination of both? With that question in mind, let’s delve into the complexities of the decision-making process and the common mistakes we see. 

Before we start, look at our checklist to ensure your event communication plan is smooth and effective: 

    Print

    ProsCons
    Tangible presenceStatic information
    Suitable for indoor and outdoor useEnvironmental impact (paper waste)
    Customizable using different materialsLacks real-time updates
    Reinforces brand recognition

    Print

    ProsCons
    Tangible presenceStatic information
    Suitable for indoor and outdoor useEnvironmental impact (paper waste)
    Customizable using different materialsLacks real-time updates
    Reinforces brand recognition

    Digital

    Pros

    Cons

    Real-time updates

    Technical setup

    Dynamic and customizable content

    Dependence on power source(s)

    Interactive experiences

    Limitations in outdoor settings

    Flexibility in conveying information

    Knowing When To Use Print vs. Digital 

    Effective signage is essential for the success of an event, grabbing attention and effectively communicating information. Knowing when to use digital vs. print signage is a strategic decision that hinges on specific event requirements. Digital signage shines when the need for on-the-fly edits and real-time updates is of the utmost importance. Its dynamic and customizable content allows for flexibility in conveying information promptly. However, it can have its own challenges, including technical setup, internet connectivity dependency, if controlling all screens remotely,  and limitations in outdoor settings.

    On the other hand, traditional print signage offers a tangible presence. Assuming the print signage is well designed regarding readability, legibility, and overall design, your signage is a great way to reinforce brand recognition. Printed signage is also customizable using different materials, allowing for use in indoor and outdoor applications. The drawback, however, lies in the need for real-time updates and potential environmental impact, especially for companies adhering to eco-friendly print guidelines. 

    When deciding between the two, factors like the need for immediate updates, technical considerations, and the event’s scale and setting play a crucial role in making an informed choice that aligns with the overarching event strategy. 

    Site Visits Are Crucial For Signage Needs

    Conducting a thorough walkthrough of your event venue is a must. Entering through different entrances, understanding the attendee experience, and strategically placing signage for optimal impact are vital considerations. Navigating can be very overwhelming, especially in a larger convention center. We emphasize the importance of a clear and organized signage document that outlines how different areas, such as receptions and parties, will be organized.

    Ensuring ADA compliance in signage is crucial for creating an inclusive and accessible environment for all individuals, including those with disabilities. ADA-compliant signage incorporates specific design elements, such as appropriate font sizes, tactile features, and high-contrast color schemes, to enhance readability and legibility for people with visual impairments. Additionally, properly positioned and clear signage aids those with mobility challenges in navigating spaces independently. By prioritizing ADA compliance in signage, organizers demonstrate a commitment to fostering an inclusive atmosphere, allowing everyone to participate fully and equitably in events and activities.

    Common Mistakes When Planning Your Event Signage

    • Insufficient signage
    • Lack of clarity in signage content 
    • Waiting too long to make print decisions
    • Selection of inappropriate signage materials
    • Poor choice of location for signage placement  
    • Failure to print directional arrows separately
    • Overlooking potential opportunities for additional signage 
    • Creating overly intricate or busy signage designs 

    In Conclusion

    Figuring out when to use print and when to use digital signage is crucial. Both have their strengths, with print offering tangible charm and digital providing dynamic capabilities. Combining them thoughtfully can enhance the impact of event signage, effectively grabbing attention and communicating information. Balancing print and digital signage is key to organizing a memorable event.

    Drop us a line if you’re looking for an agency to take the lead on organizing an event. We would love to work with you!