Not investing in location scouting for a video shoot can lead to many complications. In scenarios involving heavily trafficked offices, hospitals, or hotels, the absence of a fallback plan can put immense pressure on the crew, forcing them to make rushed decisions. This often compromises the backdrop or, worse, creates additional post-production challenges. Without being on-site, understanding the nuances of natural light becomes impossible, which can lead to unexpected lighting issues. A lack of firsthand knowledge about the sun’s position in relation to the desired shooting area can result in unforeseen lighting challenges that are difficult, if not impossible, to rectify during the shoot, ultimately affecting the overall quality of the footage.

Location scouting allows directors of photography and videographers to see beyond the confines of online images. Stepping into a space in person enables you to grasp the essence of the environment that might not be apparent through digital platforms. Here are a few things we look out for:

Natural Light

• Angles and shadows cast by windows
• Ambient light
• Glare from windows
  

Logistics

• Outlets
• Reserving space for interviews
• IT and Facilities schedules 
• Room setups
• Meet the people participating in the shoot
  

Noise

• Heavily trafficked areas
• Piped-in music
• HVAC and Air Purifying Systems 

Aesthetics

• The environment can inspire new angles, compositions, and storytelling techniques
• Locations to capture B-roll
• Understanding spatial layout
• Align the visual elements of the shoot with the intended message