Who Runs The Street? A Behind The Scenes Look into Video Production
What’s it like to work with the premier sign company in New England? In short, pretty awesome!
For the past 10 years, we’ve been able to partner with the folks over at Poyant Signs for their most exciting projects from the sign installation at the Warrior Ice Arena, the Boston Bruins practice facility, to the sign for the pride of Charlestown, Schrafft City Center. The best part? Poyant places their trust in us to think past simply documenting a sign installation and instead, create and execute a unique visual spin on their process from the design stage, all the way through fabricating and installing. When a client trusts your vision and creativity, it opens up new avenues for partnership and brings the level of trust and understanding to a whole other level.
With this project, the design and fabrication of a sign for PUMA were already underway when Poyant called us in. Our job was to identify the unique ways we could showcase Poyant’s skilled craftsmanship while also highlighting PUMA, who they are, and what they stand for as a brand. While looking at their website and doing a creativity-fueled deep-dive, we came across a line of copy that stood out above the rest: “Run The Streets. Do You.” So we went, literally, to “Run The Streets and Do (Us)”.
For the lifestyle spot, we followed Poyant’s very own Director of Sales Operations Stephanie Poyant Moran, an avid and accomplished runner, as she ran through the city. How’d we do this, you ask? Well, for one, our Video Lead ran step for step with Stephanie carrying a camera on a gimbal, as well as a mix of dolly shots and drone footage to tie it all up with a bow.
What they have said