TIP #3 – COMMUNICATION IS KEY
We cannot stress enough how crucial communication is when it comes to something as involved and time-consuming as the creative process. Agree on how you are going to communicate, whether it be via email or a project-managing system. Miscommunication can delay project completion and pushback deadlines and no one wants that.
Identify who is managing what.
This is a step that should happen very early in the creative process. Knowing who will be managing what assets will save everyone a lot of time and headaches down the line. Team members on both sides will be aware of who makes edits to what documents, who has access to what folders, and who will know who to get into contact with if they have any issues.
Organize everything.
When it comes to communication, writing emails comes with the benefit of a paper trail, so to speak, so if anything were to get lost there is a good chance that it could be found in the lengthy email threads. However, this doesn’t mean that you still shouldn’t make sure that everyone is keeping track and updating information consistently, especially on platforms where the information has to be updated manually.
Be responsive and give feedback.
Your feedback is very important to us and the direction of your project, so you must take your time with it. Writing feedback can be tricky because saying, “I don’t like that font” isn’t very helpful. Instead, take some time to think about what you don’t like about it. Is it too big, too small, too bold, or not bold enough? Rethinking your statement to include a solution would address the issue more directly, “ I would prefer a bolder font that would stand out on the page” is much more effective feedback.
Meet regularly.
With our larger clients, we have monthly strategy meetings where the goal is to chat and see what they are working on and what their challenges are. As an agency, we can bring fresh ideas and fresh energy to the table and provide an outside perspective on their pain points and blockers.
