Tip #2 – Have a Clear Creative Brief
A creative brief is a document that outlines the strategy of a creative project, and it’s probably one of the first documents you will receive from your agency. Here at TFG, we have three creative brief documents: Logo Design, Video, and Website Redesign. We also sit down with our clients and guide them through writing a creative brief, this way our communication with you is direct. Moreover, we can answer any questions you may have quicker, more effectively, and in greater detail face-to-face or via virtual meeting than over email. Here are a few tips to make your brief as useful as possible:
The design brief will ask you questions relevant to the project that you are wanting to embark on. For us, we sit down and fill it out with our clients but you should still aim to provide a fair amount of detail during our meeting. You should also provide us with supporting documents such as your brand guidelines if you have them.
Do your research.
For our Creative Brief for Logo Design, we specifically ask our clients to do some research on what they like and don’t like when it comes to logos. We ask questions like, “Are there specific design elements that should be included in the logo?” and “Are there colors you would like to see included in the logo?”
You may think that once the Creative Brief meeting is over that you can check it off of your list, but that might not be the case. It is a good idea to check with your decision-makers and get their input on the document, you don’t want internal conflicts down the line over certain details.