Dec '17
Since the launch of Snapchat in July of 2011, the app has grown exponentially, mainly due to the filter and lens features that have become synonymous with the application. These features allow users to add artwork, gifs, stickers and filters that utilize both face and object motion tracking to their snaps. It’s now possible for any user to create and use both 2d...
Read MoreAug '17
This March, I set foot in the offices of The Franchise Group for the first time. Nestled on the third floor of an old Titleist mill, the office was quaint and homey. Several new faces met me with a smile as I was whisked into a conference room for my first real job interview. Fast forward to May, and I was ecstatic to be finishing out my freshman...
Read MoreJun '17
We are excited to announce that our newest project is nearing completion. The addition of our new green screen studio will allow us to further our creative foray in film and video production, offering our 1,200 square-foot production floor to regional and national clients looking to produce high-quality corporate video, commercial and film. Located in an original...
Read MoreJun '17
Founded in 2006 by Patrick Long, Jay Lanagan, Tom Rainford and Jeff Sanders, The South Coast Business Alliance (SCBA) was originally meant to be a referral network to generate new business, but it quickly grew into the charitable foundation it is today. The SCBA prides themselves on the fact that its members donate 100%...
Read MoreJan '17
A local company founded in Cambridge, MA, Luminoso has been a leading AI (artificial intelligence) based analytics company for over half a decade. Breaking out of the MIT Media Lab after 10 years of AI research, Luminoso has since expanded its business to include 8 offices in 3 different countries. TFG’s Art Director Tracy deEscobar recently created an infographic...
Read MoreJan '17
Traction Technology Partners named The Franchise Group (TFG) the company’s integrated agency of record following an extensive review. TFG is a leading independent advertising agency and will be responsible for advertising and integrated marketing communications activities including creative,...
Read MoreNov '16
While you may have planned out an agenda for your next team meeting, it’s possible that attendees will bring up unexpected items that need to be addressed in addition to what you had prepared. To be sure nothing gets lost in the shuffle, have processes in place to document exactly what was covered, and who will be the designated...
Read MoreNov '16
TFG had the great pleasure of working with Revelation Productions out of Worcester on creative for the red carpet premiere of Inferno. We were tasked with creating fire and motion graphics that was influenced by Dante’s Inferno which was then projection mapped onto the outside of The Music Hall in Portsmouth, New Hampshire. Despite the weather not always agreeing with...
Read MoreOct '16
Whether your team has worked hard on a project that ultimately won’t be seen through to fruition, or you’ve recently laid off a team member, sharing bad news with your colleagues is no easy task as a manager. Preparing in advance, however, gives you the best opportunity to collect your thoughts and decide how you want to position...
Read MoreSep '16
Crafting a memorable presentation can be difficult, especially if your nerves tend to get in your way. Before you get on stage and simply read off your slides, make your presentation a memorable one with some creative tips. As CVO of The Franchise Group, Nick Francis has extensive experience in creative presentation. His best advice?...
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