Zeal Technology initially approached the TFG team to assist them with SEO and messaging, which was essential in allowing them to take their first steps in pivoting as a company. In addition, Zeal tasked us with redesigning and rebuilding their website.
Quality Assurance (QA)
Search Engine Optimization (SEO)
TFG began this process brainstorming with the client and providing them with examples of possible website design options. The TFG team was able to combine multiple ideas brought to the table to create a new, fresh idea that Zeal was excited about. Tracy, TFG’s Senior Art Director, was in charge of wireframing every page of the site. Wireframes are two-dimensional illustrations or blue-prints that are incredibly useful to designers in communicating how the structure of a website will look quickly and easily. TFG’s Lead Developer, Sean, was then brought in to build the overall structure of the website. Sean and Tracy were able to utilize the framework and build the website and add the styles simultaneously. When the site was finished TFG also provided Zeal with training—how to edit everything and how to maintain it on their own.
With this client the TFG team developed an incredibly fast-paced, agile process of project managing, wireframing, designing and building a website. These new techniques allowed us to develop this new process and bring that work into future projects, saving time, and allowing us to reuse some of the custom features made for this site. The Zeal Technology website redesign was awarded a Web Excellence Award in Software Development. Working with a client like Zeal, supporting them in all areas, from SEO and messaging, to design and content marketing, allows us to all work collaboratively to produce a stronger, more high-quality product and experience.