Buy Black NB

3.0 How We Did It

TFG worked with the Buy Black team to brainstorm an event series entitled “HERstory” that highlights and amplifies the voices of Black women in business. Our design team created the branding, graphics, and social content which promoted this video event series on social media. In addition, we taught the Buy Black team how to record these videos remotely and walked them through best practices, as well as how to coach guest speakers. Their team took charge of managing and recording the HERstory events and then handed them off to the TFG video team for editing.

Additionally, the client tasked us with creating event templates on Canva, and subsequently tablecloths, as well as a bus and magazine ad for in-person events. Our goal was to build a system wherein we would design the initial template for the promotional social media posts and then train the client to input the information as it changed for each event. With this system in place, it would be easier and more efficient for the Buy Black team to manage internally.

TFG’s Senior Art Director, Tracy, spearheaded the website redesign, identifying that the existing Buy Black NB website needed more branding. Tracy utilized the correct logos and images taken from past events, as well as the brand colors and used them throughout the website to make it appear more cohesive. The Buy Black NB website is the culmination of not only the hard work and dedication of Founder Justina Perry, but also our efforts to work in partnership with her to assure her goals were met.