The Hitachi Video and Broadcast Event Studio Buildout
Hitachi Digital sought to create an in-house video production studio capable of supporting a wide range of content, from town halls and webinars to fireside chats, panels, and live broadcast events. We worked with Hitachi’s team to design and construct a versatile space that satisfied their immediate needs and fostered a long-term partnership for executing and supporting future shoots and live events. The project aimed to develop a comprehensive solution for Hitachi Digital and its subsidiaries, covering all aspects of live and recorded content production. Given the significant volume of video and audio content produced by Hitachi Digital and its subsidiaries, it was advantageous for them to have an in-house video production studio.
Architecture Firm: HGA
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- HGA was responsible for designing and overseeing the construction process, ensuring it met Hitachi’s requirements while incorporating aesthetic appeal and functionality.
General Contractor: GCI
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- GCI was responsible for building the studio.
Engineering Firm: Glumac
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- Glumac contributed their expertise to engineer soundproofing measures and create an ideal recording and filming environment.
Sound Company: Diversified
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- Diversified specialized in sound engineering, ensuring optimal acoustics and audio quality within the studio space.
AV Installer: Paladin Technologies
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- Paladin Technologies installed essential equipment, including patch panels for camera and microphone integration, and enabled seamless control from the dedicated control room.
Project Manager and Sourcing vendor: The Franchise Group and Benchmark Productions
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- The Franchise Group and Benchmark Productions were hired to lead the entire project, including vendor selection, architect and contracting timelines, AV and video production integrators, and managing the budget. Our experience in AV solutions for events and video production made us the perfect partner to oversee and lead this project.
Broadcast Control Room: Key Productions
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- Lead installer and integrator for the Inspire Studio broadcast-ready control room.
- Lead installer and integrator for the Inspire Studio broadcast-ready control room.
Commencing in June 2020, the Hitachi Inspire Studio Buildout project encountered unforeseen challenges amidst a pandemic-induced supply chain disruption. In addition to overcoming global sourcing delays, we diligently collaborated with Hitachi’s Procurement, Facilities, and Brand/Marketing departments remotely from the East Coast for the entirety of the intensive one-and-a-half-year construction period.
The completed studio boasts a comprehensive range of features to support Hitachi’s diverse video production requirements:
In-house Video Sound Stage:
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- A fully operational, soundproofed space capable of hosting webinars, panels, and live broadcast event programming.
Control Room:
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- A dedicated room for the seamless management and control of cameras and microphones during live broadcast events.
Editing Suite:
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- A room equipped with the technology needed for Hitachi editors to refine and perfect their video content and review with executives.
Podcast and Voiceover Booth:
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- A dedicated soundproof booth that caters to podcast and voiceover recording needs, ensuring optimal audio quality.
Green Room:
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- A comfortable green room allows talent and executives to relax and prepare before appearing on camera.
Kitchenette/Coffee Bar:
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- A small space to grab a coffee or snack before or after a shoot.
Hair and Makeup:
A space where talent can receive professional hair and makeup services, ensuring they look their best.
1.0 Why It Matters
Client relationships play a crucial role in our work and extend far beyond the completion of a single project. By tailoring our solutions to meet each client’s unique needs, we demonstrate our dedication to their success and showcase our ability to deliver outstanding results. We aim not only to complete a project but also to build meaningful and lasting relationships. This is especially true regarding our legacy with clients like Hitachi Digital. Over the last six years that we have worked with Hitachi, we have gained valuable insights into the types of content they create, the types of content that resonate with their audiences, and their ongoing content creation goals, which allows us to operate more efficiently. For a project such as a studio build, this insight directly correlated with the various projects the studio would need to fulfill, which drove the process.
Our video consulting expertise was utilized to manage the RFP (Request for Proposal) process, selecting the most suitable vendors for each project component. We oversaw the entire project from start to finish, consulting and making recommendations on all audio and visual equipment. Additionally, we worked directly with vendors to source the necessary equipment and oversaw the installation of the broadcast control room and editing suite. This comprehensive involvement not only ensured a seamless execution but also reinforced our relationship with Hitachi Digital as one of their preferred video vendors.
If you need an in-house studio for your video production needs but need help figuring out where to begin, we are here to help! We have the expertise and experience to consult with you on your very own studio needs, so please drop us a line!
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3.0 Result:
Hitachi Digital, a wholly-owned subsidiary of Hitachi Ltd., focuses on Social Innovation Business combining operational technology, information technology, and products. They make data centers more effective, harness the power of customers’ data, and rapidly scale digital businesses. Companies choose them to help develop new revenue streams, unlock competitive advantages, lower business costs, and enhance customer experiences.
