International Data Group (IDG)
International Data Group approached TFG for a redesign of their IDG Knowledge Hub property – a site that we had previously designed and launched in 2011. This refresh would integrate their Strategic Marketing Services (SMS) web property with the Knowledge Hub property.
1.0 The Challenge
IDG is a legacy corporation that sets the standard for media, data and services in the tech space. The Knowledge Hub site is a repository for strategic marketing analysis, research and information for B2B technology professionals so the look and energy of the site needed to appeal to these personas in an engaging and easy to digest fashion to allow IDG to build on their brand equity. Critically, the merger of the Knowledge Hub site and SMS property needed to better serve business development needs and grow revenue.
2.0 Services
Marketing
Development
Creative
Development
Creative
Brand Strategy
Content Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
WordPress Development
Web Design
UX/ UI Design
Website Hosting
Content Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
WordPress Development
Web Design
UX/ UI Design
Website Hosting
3.0 How We Did It
IDG challenged us with redesigning their resource site for tech marketers, IDG Knowledge Hub including folding in their global strategic marketing services site to create a better user experience for visitors looking for resources to do their jobs better. In addition it was important for IDG to design a site that did not reflect the standard B2B site, but instead reflected that of a B2C site.
4.0 Client Feedback
The team at TFG has worked with IDG on many projects over the years. These have ranged from 2 complete website redesigns and technology overhaul to the development of many industry keynote presentations to development, design and delivery of creative ad units. They produce smart and excellent work that is relevant to our goals and various constituents. Despite the usual very tight deadlines the work arrives on time and to a very high standard..the support is outstanding..prepared to make changes through the night and weekends. I would not hesitate to recommend them. – Matt Yorke, Global Chief Revenue Officer
5.0 About The Client
IDG is the world’s leading IT media, research and exposition company. Founded in 1964 and headquartered in Boston, Massachusetts they operate in 97 countries worldwide and include global media brands CIO®, Computerworld®, PCWorld® and previously Macworld® as well as many other publications on a national level in each country they operate in.
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