1.0 The Challenge
Custom Software Development
We were able to craft a series of messaging leading up to the event that allowed CNBC to exceed their expectation for in-person attendance (300 people) by over 25%.
Once onsite we executed the production of the event, assisted in the broadcast portion of the programming and executed an experiential web solution that took a 6-projector array and seamlessly projected 4 blocks of content on the wall outside of the General Session. The four blocks included a “who’s on stage / who’s coming up next,” followed by the event logo (which was interchangeable with up to the second announcements), third was a live Twitter feed pulling in tweets using the event hashtag followed by a live broadcast in the 4th position of CNBC’s live cable broadcast. This solution was a highlight of the event itself, allowing attendees to not necessarily be inside the General Session to absorb key content as well as provided CNBC with the ability to communicate beyond the speaker presentations in a unique way during breaks, lunch and the post event cocktail reception.