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11:11 The Practice

Tara Winterhalter came to TFG to handle brand development and launch a new urban yoga methodology called 11:11, The Practice.The goal of the program was to create a promo sizzle video, design and develop a website coupled with photo shoots and setting up an e-commerce store to launch the brand which culminated in an event kickoff
1.0 The Challenge
TFG was hired to offer our full-service approach including a promotional video which was produced in an extremely high-intensity and creatively demanding shoot over 2 days. UI/UX, web design and web development were also crucial pieces to the brand launch along with training videos, e-commerce and photography. Part of the challenge posed to TFG included an agency-wide sprint to complete the brand development and subsequent launch of promotional materials on a tight deadline. 11:11 launched on (rightfully so), November 11th. In one week, the website garnered over 2,500 unique visitors, over 1,300 follows on Instagram and nearly 10,000 views of the promo video.
2.0 Services
Brand Strategy
Brand Development
Brand Photography
WordPress Development
UX/ UI Design
Complete On-Location Production
Visual Effects (VFX)
3.0 How We Did It
As part of the launch of the 11:11 practice, TFG was challenged with helping build the brand. This included executing a website design and development that included the ability to schedule your workout at a Practice 11 location, book a training for your studio staff to certify in the 11:11 practice as well as be able to subscribe / purchase the online work out series to use from the comfort of your home / home gym.

In helping establish, build and launch the 11:11 brand, TFG also produced the first workout series and a promotional video to be used as a part of their in-person launch event as well as online promotions in social media campaigns and on the 11:11 website.

The deliverables all lead to a successful event and launch giving Practice 11 a hot start right out of the gate.

4.0 Client Feedback
Working with TFG is such a pleasure. It can be overwhelming to take on new forms of marketing and branding. They made it simple, answered all of my questions, listened to what I was hoping for and really brought my ideas to life. Professional, planned and creative; This team goes above and beyond.
5.0 About The Client
11:11, The Practice is a new urban yoga methodology developed by Tara Winterhalter. The 11:11 represents a palindrome – which is a sequence performed the same backwards as forwards. Tara is the owner of Ritual Sweat Society, an inclusive yoga studio with locations in Dartmouth, MA and Providence, RI. Ritual Sweat Society is a community that explores various expressions of yoga, health, wellness and fitness forms alike.