BUSINESS JUST GOT PERSONAL (AND IF WE DO IT TOGETHER WE’LL SURVIVE)
The other kicker currently rocking everyone’s world is that the comfort of the “tried and true” methods are no longer valid. The annual event that takes months to plan and though you include unique elements every year, has some familiarity with your staff and your attendees. Competing with not only other organizations during business hours, you are now competing with working environments that are new to everyone and come with their own distractions and challenges. This is another example of how businesses are getting personal. It’s crucial to recognize, acknowledge and adapt to our current situations.
You are likely being tasked with trying new tactics, methods and strategies to reach your client/customer and employees. Digital is more crucial than ever as is moving outside of your comfort zone.
The ones who will succeed will define what their goals and objectives are and throw common practice tactics out the window in lieu of using methods that meet your customers/clients and employees where they are.
Below are a few examples of businesses pivoting that we’ve been reading about. It’s this shift in thinking that is creating new opportunities for businesses and a way to remain relevant.
Gap Inc., Zara & Nike join other large retail corporations in healthcare battle to produce necessary protective items.
Dispensaries Go Drive-In:
CommCan Dispensary in Millis, MA quickly adapted by purchasing a low frequency FM transmitter for their retail and medical marijuana business. Folks arrive onsite, receive a number and are advised to wait in their car until their number is called.
Did you know the sex toy industry is booming due in large part to social distancing?
High End Seattle Restaurant Saw A Need and Delivered:
Canlis, a fine dining staple in Seattle for nearly 70yrs pivoted its entire business model from a 4-course $135/plate establishment, temporarily closing its dining room and offering instead three new virtual restaurants: bagels to-go in the morning, burgers and sandwiches available via a drive thru in the afternoon and meal delivery in the evening.