Apr '25
When you’re a small business owner, wearing many hats often comes with the territory. While this is part of the charm, it can also be challenging. One area that many business owners struggle with is marketing. It’s crucial to get the right message to your customers, but often, marketing takes a backseat to other business needs. This is...
Oct '24
What is the creative process? At TFG, we’re always curious about how creativity works. The creative process is shaped by personal experiences, emotions, and, most importantly, teamwork. In the lively world of creativity, each of these elements helps to create the final outcome. The Intricacies of Creative Thinking...
Jul '23
The Creative Dilemma: 5 Considerations if You’re Struggling to Justify an In-House Marketing Team Countless companies are struggling with a dilemma: Should we build/maintain an in-house marketing team or outsource those services to a full-service agency? Whether your company already has an in-house team and is struggling to maintain that expense, or you’re growing (YAY!) and considering hiring...
Aug '17
This March, I set foot in the offices of The Franchise Group for the first time. Nestled on the third floor of an old Titleist mill, the office was quaint and homey. Several new faces met me with a smile as I was whisked into a conference room for my first real job interview. Fast forward to May, and I was ecstatic to be finishing out my freshman...