Client: Hitachi Vantara
Services: Content Development, Video Production, Event Production
Industry: Enterprise Software
Hitachi Vantara (div. of Hitachi Ltd.) works with TFG to support their annual user conference. This event, most recently held at the MGM Grand in Las Vegas, includes 3,500 attendees including clients and partners and serves as their biggest touchpoint each year for product launches, new integrations and advancement of existing service offerings.
Create and execute a content strategy that allows Hitachi to capitalize on all the industry experts, partners and customers coming together for the week-long conference creating relevant, meaningful content to be used throughout the course of the year. Hitachi wanted to extend the life cycle of the content well beyond the physical event.
How We Did it:
TFG created and executed three studios: a podcast, a live news desk, and a taped video studio all with the goal of turning out as much relevant content with subject-matter experts (SME’s) as possible. The podcast studio was a welcomed addition to the live and recorded video studios where we produced 15 podcasts and captured over 60 videos in less than three days. This content positions Hitachi Vantara’s as a leader in the data and technology space and can be used in internal and external communication as well as their strategic marketing efforts throughout the year. TFG created a streamlined flow for the program ahead of arriving on-site with custom graphics for all content and a production plan to execute and turn around content as fast as possible once onsite. This approach ensured the recorded videos and podcasts produced were polished, digestible and relevant to each specific niche of the industry while also keeping in line with Hitachi Vantara’s brand and company standards.
About the Client:
Hitachi Vantara, unifying the operations of Pentaho, Hitachi Data Systems and Hitachi Insight Group, brings a cost-effective path for your digital transformation with its internet of things (IoT), cloud, application, big data and analytics solutions.