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Donna Harris-Richards, LICSW, CST

Donna approached TFG with the goal of growing her practice and audience base in order to help normalize the struggles real people face in Sex and Couples Therapy and position herself as a subject matter expert in that field. This was exciting for us as we would be creating her brand and digital presence from scratch.
1.0 The Challenge
The challenge here was one we approached with excitement due to the sheer number of possibilities. Without any historical, analytical data of what has been successful for her in the past, we spent a lot of time in the research and strategy phase to ensure that our efforts would match best practices for those interacting with the Sex and Couples Therapy field.
2.0 Services
Creative
Marketing
Development
Brand Development
Website Design
UX/ UI Design
Website Development
Content Marketing
Social Media
Digital Marketing Strategy
Data and Analytics Reporting
Podcast Production
SEO strategy
Paid Media
Search Engine Marketing (SEM)
3.0 How We Did It
With any good digital presence, our first step was building a base for Donna with a solid SEO Strategy. By utilizing our full team, and lots and lots of video calls, we created audience profiles, developed her SEO strategy and continued to optimize our conversion strategy in order to develop and execute a full marketing plan across a website, social media and content marketing. Once that strategy was in place, it served as a jumping-off point for the rest of our approach.

On the website, we built a site from scratch and were able to perfectly tailor it to fit Donna’s vibe and her goals. Once mood boards were approved, copy was written, and the website was launched, we focused on Donna’s social media presence and her goal of starting a radio show.

In an effort to reach a wider audience, we chose the podcast route and began Sex and Couples Therapy with The Happy Ending Therapist (available wherever you listen to podcasts). With a myriad of research and testing, we planned out specific podcast topics that related to what Donna was seeing in real sessions and worked towards the goal of normalizing the problems that real people face and removing the stigma around therapy.

On the social side, at the end of each month, we utilized monthly analytics meetings to analyze the traffic we were seeing on the website with the content being pushed out on social media and the podcast to find correlations, identify the areas users were gravitating towards, and comparing that to people that were reaching out to become new clients.

Today, now that Donna’s original goal was reached, our efforts with Donna have shifted to a broader goal in gaining sponsors for her podcast and focusing on educating her audience on specific niche areas of therapy.

4.0 Client Feedback
“TFG has been the greatest partner I can imagine regarding my marketing needs, helping me grow my practice in the direction I had envisioned. They have exceeded my expectations regarding integrity, creativity, aesthetics, design, imagination, knowledge, process, know-how, support, understanding, humor and partnership. I recommend them without hesitation.”

5.0 About The Client

With over seventeen years of experience as a Licensed Independent Clinical Social Worker and an AASECT Certified Sex Therapist and Couples and Relationship Therapist, Donna helps clients develop and maintain sexual health, mental health, relational health, well-being, passion, joy, and fun. Her professional counseling style includes narrative therapy, cognitive-behavioral therapy, mindfulness and evidenced-based practices, earning the reputation of being a highly effective and affable professional, setting clients at ease.
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