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Ice9 Productions

When Ice9 Productions decided to expand into the trade show industry, they weren’t looking for a quick website refresh. They were launching an entirely new side of their business, and they wanted to make sure they got it right.

That’s where we came in.

We partnered with the Ice9 team from the ground up, helping them define who they were, who they wanted to reach, and how to tell that story. Before we touched a logo or designed a webpage, we started with research. We conducted an anonymous survey with employees, interviewed current and prospective clients, and gathered industry and competitive insights to help us understand the challenges they were solving and where they fit within the trade show industry.

Those findings formed the foundation for a brand workshop in which we worked together to shape Ice9’s positioning, personality, messaging, tone of voice, and ideal customer profile. From there, every creative and strategic decision had a purpose.

We refreshed their logo while keeping the brand recognizable, created ADA-compliant brand guidelines, developed graphic treatments, and built a messaging framework that now carries across their website, marketing materials, and social content.

The website itself was more than a redesign. Through extensive SEO research, we uncovered opportunities to organize their services better and structure the site around how potential customers actually search. We customized a WordPress template that met their goals, stayed within budget, and allowed us to launch more efficiently without sacrificing quality.

After launch, our work didn’t stop. We continued supporting Ice9 with ongoing SEO, monitoring search performance, refining the strategy, and helping the site build momentum as it began to appear in search results.

1.0 Why It Matters

Ice9 had built a great reputation over the years, but entering the trade show space meant introducing themselves to an entirely new audience.

Instead of jumping straight into design, we took the time to understand the business first. That meant asking a lot of questions, listening carefully, and using real data design.

By combining research, strategy, branding, website development, and SEO into a single process, we helped Ice9 launch with confidence rather than guesswork.

Projects like this are some of our favorites because we aren’t just designing deliverables. We’re helping businesses figure out where they’re headed and building the tools to help them get there.

2.0 Services
  • Marketing
    • Brand Strategy
    • Communication Strategy
    • Search Engine Optimization (SEO)
  • Development
    • WordPress Development
  • Creative
    • Brand Development 
    • Logos / Iconography
    • Brand Guides
    • Print
  • Consulting

3.0 Result:

The result was much more than a new website.

Together, we created:

  • A refreshed brand identity and logo system
  • ADA-compliant color contrast guidelines
  • Comprehensive brand guidelines
  • Updated messaging and positioning
  • A redesigned WordPress website
  • A long-term SEO strategy
  • Graphic treatments and creative assets to support future marketing

Within just a few months of launching, the website was being indexed by search engines, impressions were steadily increasing, and Ice9 had received more leads in the first month of launching than all of the previous year. One of those leads quickly became a customer, while several others moved into the sales pipeline.

Perhaps even more importantly, Ice9 now has a clear brand strategy, a stronger online presence, and a marketing foundation they can continue building on as they grow their trade show business.

That’s our favorite kind of project. One where strategy leads the way, creativity supports the vision, and the work keeps delivering long after launch.

4.0 About The Client
Ice9 Productions is a full-service event production and audiovisual (AV) company that creates corporate events, experiential marketing activations, exhibits, and trade show environments across the United States. From LED walls and large-format video to lighting, staging, and on-site technical execution, Ice9 delivers seamless event experiences backed by thoughtful engineering, collaborative planning, and reliable production expertise. Based in the Boston area, they partner with agencies, brands, and organizations to bring ambitious ideas to life with precision and creativity.
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