In the News

We’re always up to something, here are a few things we are talking about and are being said about us.



Chairman of SCBA, New Bedford Oktoberfest steps down, joins Emeritus Group

June 4, 2017

The Standard Times

Founded in 2006 by Patrick Long, Jay Lanagan, Tom Rainford and Jeff Sanders, The South Coast Business Alliance (SCBA) was originally meant to be a referral network to generate new business, but it quickly grew into the charitable foundation it is today. The SCBA prides themselves on the fact that its members donate 100% of their time within the organization, without any administrative fees. The Franchise Group’s CVO Nick Francis has acted as a dedicated member of the SCBA for 11 years. He recently stepped down as the chairman of the New Bedford Oktoberfest, leaving the SCBA to join the Emeritus Group.

The History of Luminoso

January 11, 2017

Daily Infographic

A local company founded in Cambridge, MA, Luminoso has been a leading AI (artificial intelligence) based analytics company for over half a decade. Breaking out of the MIT Media Lab after 10 years of AI research, Luminoso has since expanded its business to include 8 offices in 3 different countries. TFG’s Art Director Tracy deEscobar recently created an infographic showcasing Luminoso’s powerful growth since its flagship year.

Traction Technology Partners Selects the Franchise Group as Creative and Marketing Agency of Record

January 3, 2017


Traction Technology Partners named The Franchise Group (TFG) the company’s integrated agency of record following an extensive review. TFG is a leading independent advertising agency and will be responsible for advertising and integrated marketing communications activities including creative, branding, digital, demand gen and event planning for Traction Technology Partners. TFG’s Chief Conversion Officer Brigitte LaMarche commented on the partnership: “We are very excited about this new partnership and look forward to developing data-driven marketing programs that will elevate the Traction Technology Partners brand and portfolio.”

7 Steps to Take After a Meeting to Ensure Everything Gets Done

November 10, 2016

Huffington Post

While you may have planned out an agenda for your next team meeting, it’s possible that attendees will bring up unexpected items that need to be addressed in addition to what you had prepared. To be sure nothing gets lost in the shuffle, have processes in place to document exactly what was covered, and who will be the designated person to follow up on those items. The Franchise Group’s CVO Nick Francis shares the importance of following up on your meeting notes.

6 Things Managers Should Do When Sharing Bad News With Their Team

October 27, 2016

Huffington Post

Whether your team has worked hard on a project that ultimately won’t be seen through to fruition, or you’ve recently laid off a team member, sharing bad news with your colleagues is no easy task as a manager. Preparing in advance, however, gives you the best opportunity to collect your thoughts and decide how you want to position your message. Nick Francis of The Franchise Group offers some clear-cut advice on how to break bad news to your team.

5 Creative Livestreaming Hacks to Give Your Brand a Boost

October 6, 2016

Huffington Post

Small businesses everywhere are using live video to connect with customers in a uniquely personal way. TFG’s own Nick Francis offers some advice on how to get creative with livestreaming and give your brand the visibility it deserves.

5 Creative Ways to Make Your Next Presentation a Memorable One

September 8, 2016

Huffington Post

Crafting a memorable presentation can be difficult, especially if your nerves tend to get in your way. Before you get on stage and simply read off your slides, make your presentation a memorable one with some creative tips. As CVO of The Franchise Group, Nick Francis has extensive experience in creative presentation. His best advice? Get the audience to participate.

7 Ways to Avoid Making a Bad First Impression at Your Next Networking Event

July 2, 2016


Whether you love them or hate them, networking events are a crucial component of being an entrepreneur. Mingling with other experts in your industry not only helps you generate leads, but it could lead to potential partnerships, give you new business ideas, and maybe even boost your reputation. Perhaps the most important thing to remember is that they’re not all about you. Yes, networking events are a way to promote yourself and your brand, but if that’s all you’re doing, chances are you’re making a bad impression.

5 Indispensable Skills Needed to Succeed in Today’s Business World

June 23, 2016

Huffington Post

Being a professional in today’s business world is no walk in the park. Between overcoming constant failure to standing out from the competition, here are the skills that are crucial for success. In this collection of advice from entrepreneurs, The Franchise Group’s CVO Nick Francis shares the importance of being present in professional settings.

6 Ways to Inspire Your Team on a Daily Basis

June 7, 2016

Business Collective

In an agency like The Franchise Group, providing employees with creative motivation is an ongoing priority. CVO Nick Francis believes that the best way to instill a sense of morale in the office is to treat one another like members of a team.

How to Ace Your Next Board Meeting

April 20, 2016

The Startups Platform

Board meetings can be stressful for even the most experienced businesspeople. The Startups Platform asked several entrepreneurs, including TFG’s Chief Visionary Officer Nick Francis, for advice about acing big board meetings.

6 Things Entrepreneurs Should Do Before Announcing a New Launch

March 11, 2016


A lot goes into preparing for a new product or company launch, and for young entrepreneurs, the stakes are especially high to make sure the execution goes off without a hitch. In order to ensure long-lasting success, you need to have a few key areas checked off on your master marketing plan. The Franchise Group’s CVO Nick Francis believes that the most important thing to do before announcing a new launch is to launch a landing page for the company website.

FounderSociety Member Company The Franchise Group Takes Home Six Awards in 2015

January 21, 2016

Founder Society

The Franchise Group’s dedication to providing clients with the highest quality work often puts us a step above the rest. In 2015, our team took home six prestigious awards for our work in film production and web design. In total, our creative team was awarded with three Telly Awards, two Davey Awards, and one W3 Award for both client work and self-promotional branding.

Meet Nick Francis, CVO at The Franchise Group

September 15, 2015

Business Collective

CVO Nick Francis recently sat down to complete an in-depth interview for the Business Collective. In his interview, Nick provides background on the growth of The Franchise Group and his dedication to exceeding his clients’ expectations. He also states that networking is critical to the success of an organization because it allows you to have one-on-one interaction and resonate your message with others.

Consider These 7 Things Before Outsourcing Your Next Project

September 2, 2015


Whether you’re looking to save time or money, outsourcing is a great way to get important projects done without allowing them to consume your company’s focus. But before you hand off your work to just anyone, there are some potential risks you won’t want to ignore. CVO Nick Francis’ advice for outsourcing projects to a third party? Look for a team player.

7 Ways to Ensure Great Customer Service for Rapidly Growing Companies

July 8, 2015


When young businesses start out with a modest number of customers, the quality of customer service tends to be more personalized and intimate. Maintaining consistency, however, can be challenging as the number of customers grows. TFG’s Chief Visionary Officer Nick Francis believes that the best way to ensure great customer service is by staying humble.

Young Standouts Named SouthCoast Emerging Leaders

April 24, 2014

The Standard Times

Our CVO Nick Francis was among five local men and women named SouthCoast Emerging Leaders in 2014 for their commitment to creating a better community. The five finalists were selected from a group of 19 local leaders who collectively represent more than 30 nonprofits. The event attracted a crowd of 150 visitors to the New Bedford Whaling Museum in order to celebrate the accomplishments of the community’s most committed leaders.


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