Access Biologicals Case Study | The Franchise Group

Case Study

Access Biologicals

Services: e-Commerce, Website Development, Product Photography Industry: Life Sciences

The Project:

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Access Biologicals approached TFG in their search for a new website with an e-Commerce platform that properly portrayed the advances their company had made in the recent years.

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The Challenge:

Create and execute a full agency approach from strategy, design, development, through implementation of the project that showcased the pieces of Access Biologicals that made them the market leader they are while ensuring their e-Commerce platform was both easy to manage and user friendly

How We Did It:

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Before diving into the site design, our team began the process with research to define a clear, unique experience for the user. By understanding their primary audience’s needs and behaviors we were able to design the site to offer them the most streamlined user experience. We chose Shopify as the e-Commerce platform to build their custom store because of its easy admin interface. It was a perfect solution for Access to be able to manage and maintain their Shopify store after launch. To create consistent branding on the site we worked closely with the Access Biologicals team to photograph all of their products in our in-house green screen room. In addition to creating their e-Commerce site, we have created marketing collateral and also designed a new trade show booth for Access, that you can learn more about here.

Client Feedback:

“Access Biologicals chose to work with TFG on our website as we loved the work they had done for us in the past in designing and updating our literature. We found the website design process to be smooth and well planned out with a clear timeline. The staff is very specialized, knowledgeable and able to walk us through the many questions we had. TFG was able to give us design options based on our ideas and the final product is beautiful and we now have e-Commerce!”

About the Client:

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Founded in 2006, Access Biologicals is a market leader in the collection & manufacturing of an extensive portfolio of biological products serving the cell culture, diagnostics, cell therapy and donor center industries. With East and West Coast branches, the Access group of companies provides dynamic, closed loop responses to the needs of their customers in the Life Science and Diagnostic Industries.