Chief Conversion Officer
Brigitte has been creating effective, measurable, online conversion strategies for over 20 years. Her work is rooted in web marketing and analytics. Brigitte believes that expertise boils down knowing the right questions to ask, and as such she has become the person who asks questions that turn marketing problems into profitable solutions.
With extensive online marketing experience including executions for brands including Sony Music, Universal Studios, Oracle and NASCAR, Brigitte works with companies of all sizes to create sustainable online campaigns, redefine brand and improve website conversion.
Brigitte has launched local efforts in Boston, Los Angeles and New York, as well as national and global campaigns with work in China, Hong Kong, Taiwan, Singapore and Australia.
When not at the helm of marketing for Franchise, Brigitte enjoys social awkwardness, quaint Google algorithm anecdotes, scotch, cupcakes, Charles River kayaking, Game of Thrones theories & hikes. She has an endless list of strange but true stories, often told rather poorly but no less true.