Partner and Chief Conversion Officer
Brigitte is Partner and Chief Conversion Officer of The Franchise Group.
Brigitte has been creating effective, measurable, online conversion strategies for over 15 years. Her work is rooted in web marketing and analytics. Brigitte believes that experience is simply knowing the right questions to ask, and as such she has become the person who asks questions that turn marketing problems into profitable solutions.
With extensive online marketing experience including executions for brands including Sony Music, Universal Studios, Oracle and NASCAR, Brigitte now works with companies of all sizes to create sustainable online campaigns, redefine brand and improve website conversion. Brigitte has launched local efforts in Boston, Los Angeles and New York, as well as national and global campaigns with work in China, Hong Kong, Taiwan, Singapore and Australia.
When not at the helm of marketing for Franchise, Brigitte enjoys social awkwardness, quaint Google algorithm anecdotes, scotch, cupcakes, Charles River kayaking, Game of Thrones theories & hikes with her dashing son Locke. She has an endless list of strange but true stories, often told rather poorly but no less true.
When you're ready for us to create it, share it & track it.