Case Study

Client: International Data Group (IDG)

Services: Website Design, Development, Responsive, Conversion-ready, Audience Development

Industry: B2B Technology

Awards: W3 Award – Web Design, Visual Appeal, Davey Award – Website Design & Development

The Project:

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International Data Group approached TFG for a redesign of their IDG Knowledge Hub property – a site that we had previously designed and launched in 2011. This refresh would integrate their Strategic Marketing Services (SMS) web property with the Knowledge Hub property.

The Challenge:

IDG is a legacy corporation that sets the standard for media, data and services in the tech space. The Knowledge Hub site is a repository for strategic marketing analysis, research and information for B2B technology professionals so the look and energy of the site needed to appeal to these personas in an engaging and easy to digest fashion to allow IDG to build on their brand equity. Critically, the merger of the Knowledge Hub site and SMS property needed to better serve business development needs and grow revenue.

About the Client:

IDG is the world’s leading IT media, research and exposition company. Founded in 1964 and headquartered in Boston, Massachusetts they operate in 97 countries worldwide and include global media brands CIO®, Computerworld®, PCWorld® and previously Macworld® as well as many other publications on a national level in each country they operate in.

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