Case Study

Client: CNBC

Services: Design, UI/UX, Development, Event Production, Audience Development

Industry: B2B / B2C Cyber Security

Location: Edward M. Kennedy Institute, Boston, MA

Attendees: 250

The Project:

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CNBC approached TFG to produce their 2017 Cambridge Cyber Summit held with the Aspen Institute’s Cybersecurity and Technology Program at the Kennedy Institute in Boston, MA. The goal of the program was to bring together top leaders in cybersecurity to determine how they can best collaborate to combat urgent cyber threats.

The Challenge:

TFG was hired to offer our full-service approach ranging from audience development (outreach) to ensure attendance from top leaders across business, government and academia and on-site production including environmental, audio, lighting and video. Our design and development teams worked on creating a 8000+ pixel wide display to be projected on the walls of the Kennedy Institute using the Institute’s projector matrix. The display coordinated four types of media to be projected including a live up-to-the-minute agenda for the day that updated with each speaker or panel, a live feed of CNBC’s broadcast, a static image of the event logo and and a rotating screen of facts related to cybersecurity.

About the Client:

CNBC is a worldwide cable, internet and satellite business news television channel that is owned by NBCUniversal News Group, a division of NBCUniversal, owned by Comcast.

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