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CNBC

CNBC approached TFG to produce their 2017 Cambridge Cyber Summit held with the Aspen Institute’s Cybersecurity and Technology Program at the Kennedy Institute in Boston, MA. The goal of the program was to bring together top leaders in cybersecurity to determine how they can best collaborate to combat urgent cyber threats.

1.0 The Challenge

TFG was hired to offer our full-service approach ranging from audience development (outreach) to ensure attendance from top leaders across business, government and academia and on-site production including environmental, audio, lighting and video. Our design and development teams worked on creating a 8000+ pixel wide display to be projected on the walls of the Kennedy Institute using the Institute’s projector matrix. The display coordinated four types of media to be projected including a live up-to-the-minute agenda for the day that updated with each speaker or panel, a live feed of CNBC’s broadcast, a static image of the event logo and and a rotating screen of facts related to cybersecurity.

2.0 Services

Event
Creative
Development
Event Design
Event Development
Event Production
Experiential
Custom Software Development
3.0 How We Did It
NBC/Universal approached TFG to assist them with their launch and first foray into “in-person event programming for CNBC. We were tasked with a pre-event content marketing strategy to help put butts in seats as well as planning the overall event production, signage, event registration and experiential design for the event itself.

We were able to craft a series of messaging leading up to the event that allowed CNBC to exceed their expectation for in-person attendance (300 people) by over 25%.

Once onsite we executed the production of the event, assisted in the broadcast portion of the programming and executed an experiential web solution that took a 6-projector array and seamlessly projected 4 blocks of content on the wall outside of the General Session. The four blocks included a “who’s on stage / who’s coming up next,” followed by the event logo (which was interchangeable with up to the second announcements), third was a live Twitter feed pulling in tweets using the event hashtag followed by a live broadcast in the 4th position of CNBC’s live cable broadcast. This solution was a highlight of the event itself, allowing attendees to not necessarily be inside the General Session to absorb key content as well as provided CNBC with the ability to communicate beyond the speaker presentations in a unique way during breaks, lunch and the post event cocktail reception.

4.0 About The Client
CNBC is a worldwide cable, internet and satellite business news television channel that is owned by NBCUniversal News Group, a division of NBCUniversal, owned by Comcast.
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