NEWSWIRE

Traction Technology Partners named The Franchise Group (TFG) the company’s integrated agency of record following an extensive review. TFG is a leading independent advertising agency and will be responsible for advertising and integrated marketing communications activities including creative, branding, digital, demand gen and event planning for Traction Technology Partners. TFG’s Chief Conversion Officer Brigitte LaMarche commented on the partnership: “We are very excited about this new partnership and look forward to developing data-driven marketing programs that will elevate the Traction Technology Partners brand and portfolio.”

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